Rogue Fitness

  • Digital Marketing Strategist

    Job Locations US-OH-Columbus
    Job ID
    2018-1410
    # of Openings
    1
    Category
    Creative
    Type
    Regular Full-Time
    Shift
    First
  • Overview

    The SEM Specialist helps manage and support Rogue Fitness shopping and paid search campaigns across the globe for Google, Bing & Yahoo. This position will oversee day-to-day campaign management including the strategy, planning, implementation and optimization of PPC campaigns. He/she will lead strategic initiatives while continuing to evolve current campaigns in alignment with the overall strategy.

     

    We are looking for someone who lives and breathes our brand!

     

    Responsibilities

    • Day-to-day planning, management and analysis of PPC channels (AdWords, Bing & Yahoo) for our US, EU and AUS businesses
    • Write and create ad copy for testing and optimize according to results.
    • Analyze effectiveness of campaigns. Look for efficiencies and suggest opportunities for improvement.
    • Identify trends and insights to achieve maximum results.
    • Perform keyword research, expansion and optimization.
    • Stay current with new advances in search engine marketing, competitive landscape and keyword research, and identify new opportunities within the space to test or apply to campaigns.

    Qualifications

    • Bachelor’s degree in Marketing, business or related field.
    • 3+ years of experience in related field.
    • 3+ years managing Shopping Campaigns for a retail/eCommerce brand
    • Experience managing PPC campaigns in AdWords, Bing and Yahoo ad platforms.
    • Experience using Google Analytics.
    • Excellent written communication skills.
    • Ability to use data to make informed decisions.
    • Remain calm under pressure.
    • Ability to work and thrive in a fast-paced, rapidly changing work environment.

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