Rogue Fitness

  • Director of eCommerce

    Job Locations US-OH-Columbus
    Job ID
    # of Openings
    Regular Full-Time
  • Overview

    The Director of eCommerce will lead and evolve a high-performing eCommerce team in alignment with company and departmental goals and strategies. He/she will direct the efforts that lead to increased profitability through the eCommerce platform while representing the Rogue brand online.


    • Accountable for the overall profitability and growth of our global eCommerce platform across all sites.
    • Understand, monitor, and drive improvement in the P&L of ecommerce as a business unit.
    • Provide direction and oversee the continuous improvement of the online user experience across a range of product features including site navigation, search, checkout, user account, order tracking, etc.
    • Define the digital marketing strategy and oversee execution across the range of tools and platforms.
      • SEO, SEM, shopping feeds, content strategy, remarketing, affiliate marketing, PPC, etc.
    • Oversee and drive improvement in methodology and execution.
    • Measure and report to senior leadership on the ROI of new features through data analysis.
    • Develop and inspire a multi-function team that includes web development, digital marketing, and ecommerce store operations.
    • Provide vision, leadership, direction and coaching that enables the team to deliver on our goals, strategies, and core values.
    • Define and maintain the strategic roadmap for our ecommerce business, informed by industry trends and competitive landscape.
    • Identify opportunities and initiatives that drive profitability through collaboration with other stakeholders across the business.


    • 10-15 years of experience in eCommerce.
    • 3-5 years of experience in eCommerce leadership at director level or above.
    • Bachelor’s degree in Management Information Systems, Business, Marketing, or Computer Information Systems required.
    • Graduate degree preferred (MIS, MBA).
    • Experience in multiple eCommerce platform implementations.
    • Magento experience is preferred.
    • Exceptional management and team building skills are required.
    • Experienced in vendor management and contract negotiations.
    • Excellent oral and written communication skills including executive presentation skills are required.
    • Agency or consulting experience is preferred.
    • Strong analytical and problem solving skills are crucial (e.g., business cases, ROI models, etc).


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